Privacy Policy

1. Introduction

Fact Prism ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fact-prism.com or use our services.

Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number, postal address)
• Business information (company name, job title)
• Payment information (processed securely through third-party payment processors)
• Communication preferences and marketing consent
• Customer service inquiries and feedback

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referring website and search terms
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services
• To process orders and manage customer accounts
• To communicate with you about products, services, and promotions
• To improve our website and customer experience
• To comply with legal obligations and resolve disputes
• To prevent fraud and ensure security
• To analyze usage patterns and optimize our marketing efforts

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract: To fulfill our contractual obligations when you purchase products or services
• Legitimate Interest: To improve our services, prevent fraud, and for direct marketing to existing customers
• Consent: For newsletter subscriptions and optional marketing communications
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in our operations (payment processing, shipping, email marketing)
• Legal Requirements: When required by law, court order, or government request
• Business Transfer: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure server infrastructure and regular security updates
• Access controls and employee training on data protection
• Regular security assessments and monitoring

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us at [email protected] or +44 20 7946 0958.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include:

• The nature and sensitivity of the information
• Legal and regulatory requirements
• Business and operational needs
• Your relationship with us and communication preferences

10. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• EU Standard Contractual Clauses
• Adequacy decisions by the UK government
• Certification schemes and codes of conduct

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately.